CRM Manager

Location
Central London
Salary
£45,000 plus benefits
Posted
07 Nov 2017
Closes
05 Dec 2017
Ref
PC727
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
CRM Manager

A global gaming company is relocating its marketing operation to the UK and consequently are seeking an individual to play a key role in its customer retention strategy. They are seeking a CRM Manager who will be responsible for planning, executing, evaluating and optimising customer campaigns delivered via web, mobile and offline communications across their key brands.

Specifically you will plan and deliver customer programmes that will increase the active user base and generate identifiable value for the business, leveraging key events calendar, product innovations and customer events as well as designing new, and drive improvements to existing marketing programmes e.g. welcome, nurture, cross-sell/upsell, retention and reactivation. In addition you will collaborate with internal and external stakeholders to design and deliver effective multi-channel marketing campaigns and promotions, and analyse campaign effectiveness, making recommendations for on-going improvements to drive customer KPIs.

The company is seeking an experienced CRM manager, preferably from the gaming industry who has demonstrable experience of building impactful multi-channel customer marketing campaigns, both tactical and automated programmes, coupled with excellent interpersonal skills. This is a great time to join this rapidly growing business as they build their capabilities and grow market share in an ever growing market.

Apply for CRM Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.