Senior Data Planner - CONTRACT

Location
England, London
Salary
£50000 - £58000 per annum + Excellent benefits & training
Posted
06 Nov 2017
Closes
04 Dec 2017
Ref
KM23320
Marketing Disciplines
CRM, Database
Industry Sector
Agency
Contract Type
Contract
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
Job Role
Strategist

Senior Data Planner

12 MONTH CONTRACT

This top London integrated marketing agency is looking to bolster its CRM and Data Planning function with a Senior Data Strategist, on an interim term of 12 months. The role will be working across a mixture of existing big brand business and new business wins.

You will have a strong background in leveraging and delivering value to loyalty programmes and CRM campaigns, through data planning, ensuring strategic coordination, delivery and planning of CRM insight and analysis activities - working towards delivering a truly aligned CRM vision.

You will need to be experienced in driving data strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.

Key knowledge and aptitudes required are:

  • The ability to communicate effectively with clients.
  • Organization and management of own time and work load.
  • Passion for data strategy and using this to drive targeted customer marketing.

Skills required;

  • Proven background in data planning / strategy from either client side or agency
  • CRM and loyalty experience seen as a huge benefit
  • Experience in multi-channel campaign planning
  • Solid understanding of CRM systems, processes and analytics platforms
  • Consumer direct marketing experience (database marketing / loyalty / CRM / acquisition and retention marketing
  • Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders
  • Hands on knowledge of web analytics, data visualisation, data analysis (SAS) or social analytics tools would be hugely advantageous

POSITION - Senior Data Planner - CONTRACT

LOCATION - London

SALARY - £50k - £58k plus excellent benefits pro rata'd

TERM - 12 months

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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