Digital Content and Campaign Executive

Permanent

Leeds

£24,000 – £26,000  

Working Hours: Monday – Friday Flexi Working, 1 day working from home.  

Our reputable Fashion Retail client is currently looking for a Digital Content and Campaign Executive to join their growing business! The role will be responsible for contributing fresh ideas and innovative strategies to drive engaging content and organic growth to the website.

Main Responsibilities of the Digital Content and Campaign Executive

• Manage the content calendar to develop new articles and content ideas, in support of our busy campaign schedule and seasonal activity.
• Be creative and generate new and exciting ideas of how to talk to and engage with our customers via the medium of content in its many forms.
• Work closely with members of the marketing and creative teams in support of channel marketing plans, but also gain further visibility of the fantastic content being created. (i.e influencer content, videos, flay lays etc)
• Build strong relationships with the buying team and develop a great understanding of our product, our back-stories and our customer mindset, to help weave into the narrative we produce.
• Work with Ecommerce Manager to prepare and deliver campaign driven updates to the website across core landing pages. Calling out seasonal messaging and trending stories.
• Liaise with our 3rd party SEO agency, to develop a content strategy which will support our activity in the natural search space, helping us to strengthen our position and reach new customer audiences.
• From concept to delivery, develop exciting Outreach opportunities to increase the exposure of the brand and to help tell our story. Work closely with the PR team and 3rd party agency to develop engaging Digital PR stories that generates excitement amongst customers and publishers alike.
• Work with the internal Merchandising and Buying teams to manage the delivery of seasonal product copy and liaise with our 3rd party SEO agency to ensure all copy is optimised for targeted keywords and search optimisation.
• Be responsible for the writing, build and publishing process of all inspirational onsite content across both Inspiration and Blog area of the site. Help provide the vision for this area of the website, to showcase content in an exciting way and provide a simple navigate structure for customers to easily explore.
• Work with members of the Marketing Team to drive targeted exposure of our content across both free and paid for channels such as Email, Native Social and Paid Social. Explore new opportunities to expanding the reach of our content and for driving new users to our site.
• Stay updated on industry trends, algorithm changes, and emerging SEO best practices to ensure content remains relevant and effective.
• Analyse and report against all activity undertaken and content published, to ensure everything we do is measurable and can showcase performance to the business.

Experience and Skills required

• Hold a degree or similar in Marketing, Communications, Journalism or related field with 2+ years of experience in content marketing, copywriting, or SEO content optimisation.
• The ability to use Content Management Systems (CMS) and publishing tools. 
• Experience of analytical tools such as GA4, and a keen interest in digital marketing, SEO and new technologies.
• Passion for style and content writing and be self-motivated to take ownership of this exciting area, showcase it to colleagues, push it forward and to grow our reach. 
• Strong attention to detail and be highly organised with a good creative eye.
• Excel in planning, managing deadlines and an ability to multi-task with a proactive attitude and the ability to work in a fast-paced team.

Closing date is 24.05.2024

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Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgments solely on suitability for the job. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.