CRM Data Manager

Location
Tunbridge Wells
Salary
£40000 per annum
Posted
02 Nov 2017
Closes
16 Nov 2017
Ref
PC16
Contact
Jenny Andrews
Marketing Disciplines
Marketing
Industry Sector
Transport / Logistics
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Charter are currently working with an established B2B organisation based in the South East of England, who are looking for an experienced CRM Data Manager to join their team. The successful candidate will have a B2B background, and previous experience of CRM management, using data to inform and drive Marketing strategy.

The ideal candidate will need to be very data focused and driven by data with exerpeince finding gaps in data and working on segmenation projects. 

Key responsibilities:

- Building and maintaining CRM database, managing integration and GDPR compliant data capture 
- Project management of CRM strategy to provide insights to the organisation's marketing team
- Management of CRM budget and spend
- Responsibility for building and maintaining the cleaniness of the marketing data
- Analysis and reporting on data to drive lead conversion and increase success of marketing campaigns
- Own data acquisition and segmentation 

The ideal candidate will have:

- Previous experience of CRM management in a B2B environment
- Google Analytics experience
- Strong numerical skills
- Excellent analytical and data skills, and a high level of accuracy and attention to detail.
- SQL language