Intelligent People Ltd

Head of Brand & Communications

Location
England, London
Salary
£65000 - £75000 per annum + bonus + benefits + shares
Posted
31 Oct 2017
Closes
28 Nov 2017
Ref
JO0000006925
Marketing Disciplines
B2B, B2C, Brand, Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Brand and Communications
£65-75k + bonus + benefits
London

A Head of Brand & Communications / Head of Marketing Communications / Senior Brand Marketing Manager is required by a matured start-up who are a market leading eCommerce marketplace.

The successful Head of Brand & Communications / Head of Marketing Communications / Senior Brand Marketing Manager will ensure that the business proposition and tone of voice is consistent across all channels, to drive brand awareness, engagement, retention and loyalty.

The Head of Brand & Communications / Head of Marketing Communications / Senior Brand Marketing Manager will be responsible for:

*Creating and implementing the brand strategy
*Working closely with the wider marketing, sales & product teams to make sure campaigns are targeted and following brand guidelines
*Making sure tone of voice is the same across all channels
*Building strong relationships within PR (e.g with journalists and key influencers)
*Creating a best in class content strategy
*Tracking campaign performance and regularly optimising
*Developing all ATL campaigns to both sides of the marketplaces (e.g TV, radio, outdoor etc)
*Looking at new areas for development and new opportunities for growth

The Head of Brand & Communications / Head of Marketing Communications / Senior Brand Marketing Manager must:

-Have a proven track record driving brand, communications and PR
-Have strong written and oral communication skills
-Work well with senior stakeholders
-Be well versed in ATL marketing techniques across TV, OOH, radio and print
-Have strong budget management experience
-Be strong with content creation and content optimisation
-Have worked in an eCommerce environment

This is an exciting opportunity for a Head of Brand & Communications / Head of Marketing Communications / Senior Brand Marketing Manager to join a marketing leading business continuing to scale. The successful applicant will play a crucial role in the future success of this business.

Intelligent People is a specialist Head of Brand recruitment agency.

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