EMR

Head of Marketing UK & Ireland

6 days left

Recruiter
Location
England, London
Salary
£60000 - £80000 per annum
Posted
31 Oct 2017
Closes
28 Nov 2017
Ref
1629436
Marketing Disciplines
B2B
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

A successful candidate will be a strategic and analytical thinker, who blends deep experience in B2B marketing with creative energy that inspires action. You keenly understand acquisition marketing and demand generation, and have a strong sense for how to use a range of marketing channels to drive growth throughout the customer acquisition funnel and beyond.

Your role:

  • Development of regional Marketing Strategy
  • Driving business growth in the region across all stages of marketing lifecycle, including brand awareness, customer acquisition and retention
  • Working closely with Account Management & International Marketing team to shape marketing strategy so it is aligned with sales objectives & revenue targets
  • Undertake continuous analysis of competitive environment and consumer trends
  • Managing Marketing team based in London
  • Your profile:

    • 5+ years of experience in marketing leadership, preferably in a technology marketing organisation (or equivalent)
    • Experience marketing in a B2B demand generation funnel, driving MQLs and SQLs
    • With a strongly data-driven approach, you'll be comfortable using tools like Google Analytics and CRM systems such as Marketo to inform your decision making
    • Proven experience of managing and mentoring junior members of the team
    • Familiarity with PPC, SEO
    • Commercially focused

    If you would like to work for well known organisation that believes Marketing, as an integrated corporate function is fundamental to the delivery of the business strategy, then you should apply with your CV.

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