Digital Marketing Manager

England, London, City of London
£50000 - £55000 per annum
30 Oct 2017
27 Nov 2017
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

An exciting opportunity has arisen for a Digital Marketing Manager to join a London based Global FMCG/Retail brand.

Reporting into the Head of Brand and Marketing, in this role you will help to create and deliver against digital marketing plans for the companies Christmas and Summer campaigns.


  • Work closely with the online team to establish a comms strategy which meets sales and traffic objectives
  • Develop an 18 month marketing plan and detailed quarterly marketing plans
  • Work with the performance marketing team, the media agency, the loyalty team and the content and publications teams to deliver the recommendations to budget and on time
  • Ongoing tactical support through analysis of traffic, conversation and sales data - dialling up or down activity as relevant.
  • Ensure a robust customer journey in non-digital channels - CRM, in store, traditional advertising channels
  • Work with the Marketing Managers to develop a digital plan to include the dotcom journey, plus email, social, search, display and content.
  • Creation of campaign overview documents and presentation of plans to peers and senior stakeholders
  • Track traffic numbers and customer response/demand to determine ROI by channel
  • Relevant and timely post-campaign analysis shared with the direct and marketing teams
  • Identify key learnings and build into an ongoing test and learn mindset, providing clear and robust recommendations for each piece of activity
  • Take ownership of the look and feel for the campaign / category across all relevant channels to ensure it fits with the wider brand guidelines

Key Skills:

* Digital marketing expertise

* Strong stakeholder engagement skills

* Ability to be proactive and work independently

* Evidence of strategic thinking

* Needs to be happy to 'roll up their sleeves' to get things done!

Apply for Digital Marketing Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB

4000 characters left

By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.