Senior Social Media Executive

2182 - Senior Social Media Executive – London - £27-30k - Perm

Our client is looking for an experienced Senior Social Media Executive to join the team focussed on social media to a professional audience in the education sector.  

Job purpose

  • To provide social media communications support, promoting the organisation as a thought leader in the management and leadership profession
  • To identify opportunities to build brand awareness, through social media, among key audiences – universities, education providers, employers and members/individuals and via strategic campaigns
  • To provide hands-on support to the social media manager for all social media activity
  • To provide reporting data and insights on social media performance and to work closely with the wider PR and digital team
  • To deliver personal objectives in line with the wider aims and objectives of the team, department, and organisation

 

 

 

 

  • Job Role
  • To support the Social Media Manager in posting and the paid promotion of social media posts, imagery, and content to drive social media engagement and brand awareness. To use social listening tools to establish sentiment on key online topics and report such information to the wider communications team
  • To support the Social Media Manager and Head of Corporate Communications and Marketing in providing social media data to review effectiveness of campaigns, social listening and brand amplification
  • To provide support in disseminating other content generated in the PR and Communications team, including case studies and video content
  • To provide support to staff, volunteers, members and related social media communities, championing use of social media and especially Amplify to enable the organisation to grow our online brand visibility
  • To work with colleagues across the business to keep informed of media activity and potential opportunities or issues
  • To provide support to increase engagement with social media communities

Experience

Background in B2B social media role or targeting a professional audience

Solid social media management skills

Community management experience

Degree in marketing or related field preferred

   

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