Digital Marketing Executive

Location
Chelmsford
Salary
£26k - 30k per year
Posted
24 Oct 2017
Closes
21 Nov 2017
Ref
SAR_CL_01
Contact
Michelle Brown
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Digital Marketing Executive - Essex – £26K – £30K  

A growing financial services organisation is looking for an experience Digital Marketing Executive to create digital marketing campaigns and implement digital marketing plans to support lead acquisition and brand awareness objectives. This will include PR, SEO, PPC, Social, CRM, Affiliate and Email marketing.  

  Key Duties of the Digital Marketing Executive:

    Work with Manager to drive new leads via online channels and demonstration of evidence of ROI.Manage content on desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.Maintain and update websites with external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.Ability to interpret research to support content strategies and multichannel user experience journeys.Measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO.Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages.Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.To work with multichannel agencies including Branding, Digital, Display, SEO and PPC.

Experience required for the Digital Marketing Executive:

    Degree in marketing or similarCIM or equivalent qualificationEmail marketing experienceCreative experience demonstrated across marketing campaigns for new contentCopywriting and brand experience for all channels including web, email marketing and off-lineExperience of using CMSUnderstanding of Google Analytics or equivalentOnline digital marketing experienceExperience of online-video and WordpressSocial Media PlanningOn-line digital marketing experience and some focus on E-Commerce site experience

Skills required for the Digital Marketing Executive:

    CRM and integration across digital platformsWeb layout and browser compatibility issuesProject management skills and ability to deliver on timeAbility to influence, persuade and negotiateAdvanced Microsoft Word and Excel skills
  • Ability to understand website requirements for both brand and social media integration
  • Analyse data and metrics and translate insight into actionsExcellent interpersonal skills, verbal and written communication