Intelligent People Ltd

Director of Marketing and Digital Content

Location
England, London, City of London
Salary
£75000 - £85000 per annum + bonus
Posted
20 Oct 2017
Closes
17 Nov 2017
Ref
EB0000006922
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Client Side
Job Role
Digital / Online
An opportunity for a CMO / Director of Marketing and Digital Content / Head of Digital Marketing and Product and expert in building online communities and audience acquisitions strategies to join an industry disrupter and media content business. Having achieved impressive funding, the business are entering an exciting growth phase, progressing their mission of making money management and financial investments simple for all, being vendor neutral and championing the needs of the consumer.

The role of CMO / Director of Marketing and Digital Content / Head of Digital Marketing and Product will work hand in hand with the CEO with responsibility for the digital growth strategy, audience development, digital products and website performance. Managing a team of 2 initially plus external agencies, you'll need to build your team as you drive scale.

The CMO / Director of Marketing and Digital Content / Head of Digital Marketing and Product will be responsible for:

*Developing and implementing a B2C marketing strategy to drive audience growth and brand awareness across all digital and media channels, including SEO, PPC, Display, Paid Social, Viral and Content Marketing
*Shaping the digital product roadmap, refining existing products and developing a portfolio of new products targeting different customer segments and personas, such as discussion forums and targeted advice
*Creating a content lead strategy which will draw a B2C audience through relevant touchpoints, leveraging the CEO's status as a media commentator and contributor
*Growing online communities, which will drive content sharing, audience engagement, recommendations, and reviews
*Building brand awareness within both the consumer and B2B segments, through PR, media, industry relations and events
*Measuring and optimising activity, working closely with the research and insight team to develop business intelligence reports and dashboards resulting in B2B revenue
*Manage external agencies and third parties across design, UX, video production and technology

A strong candidate for the role of the CMO / Director of Marketing and Digital Content / Head of Digital Marketing and Product will bring the following experience:

*Have worked within a senior marketing role within a digital consumer sector, such as media, news, content, eCommerce, retail, travel, hotels, airlines, utilities, financial services etc.
*You will have hands on knowledge of how to build, engage and retain online communities.
*Demonstrable expertise in developing a content strategy which has driven impressive audience growth.
*Ideally experience of digital product management, website optimisation and customer experience.
*Experience across all digital acquisition channels.
*Developing and scaling a high-performance marketing function through the growth of an internal team and agency management to being hands on, leading by example.
*Establishing ambitious growth metrics and working with data and insights to continually optimise activity
*Rolling up your sleeves to make it happen! Learn by doing approach.
*Passionate about disrupting the way we enable people to manage their money
*Natural self-starter and highly motivated, with the ability to work on own initiative and manage own workload

Intelligent People are a specialist Director of Marketing and Digital Content Recruitment Agency