Marketing Executive (Education)
2178 – Marketing Executive (Education) – London – Temp or Perm – £23-£27K
Our client, a Not-For-Profit organisation in the Higher Education field, is looking for a Marketing Executive.
To execute the marketing strategy by supporting the Relationship Marketing Manager in the development and implementation of campaigns to drive new prospects.
To manage the planning of marketing campaigns.
To design and manage the production of business documents, marketing, advertising and communications material for print and web.
To write and proofread copy.
To develop and support processes around the company CRM system.
To track and report on allocated projects and campaigns.
To use analytics to evaluate success and use insight to formulate plans.
To act as a coordinator between marketing and communications and internal clients.
When required, work with agencies to produce a range of collateral.
To support campaigns developed by the Marketing Team.
To monitor and analyse competitor activity and management.
Education and Training
Degree or equivalent in a marketing or design subject
Experience of managing marketing campaigns
Experience of creating marketing collateral
Experience of writing copy
Experience of managing multiple tasks/projects in a busy environment
Experience of event organisation
Knowledge of B2B and B2C markets
Knowledge of the HE and Professional Bodies market
Knowledge of digital marketing
Understanding of SEO and ability to analyse and interpret statistics
Ability to build relationships at all levels
Excellent administrative skills
Literate in Adobe software packages - InDesign, Illustrator & Photoshop
CRM knowledge/ experience
Knowledge of html
Skills and Abilities
Good interpersonal skills and a team player
Calm, friendly and unflustered
Work accurately with attention to detail
Good written and verbal communication skills
Able to use problem–solving skills
Able to work to tight deadlines
Intermediate MS Office Word, Excel and Outlook
Work effectively under pressure
Flexibility to meet changing operational demands
Work collaboratively with internal and external customers
Able to engage with people at a senior management level
Able to manage the performance and development of others in a supervisory capacity
Work without supervision to achieve targets and deadlines