Digital Marketing Executive
2162 - Digital Marketing Executive - Essex – Perm - £26K – £30K
Out client is a growing organisation within the financial sector and is looking for an experience Digital Marketing Executive to create digital marketing campaigns and implement digital marketing plans to support lead acquisition and brand awareness objectives. This will include PR, SEO, PPC, Social, CRM, Affiliate and Email marketing.
Work with Manager to drive new leads via online channels and demonstration of evidence of ROI.
Manage content on desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.
Maintain and update websites with external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.
Ability to interpret research to support content strategies and multichannel user experience journeys.
Measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO.
Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages.
Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.
Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.
To work with multichannel agencies including Branding, Digital, Display, SEO and PPC.
Email marketing experience, with the understanding to nurture relationships with new prospects and existing customers, for retention and upsell/cross-sell opportunities and to demonstrate ROI
Creative experience demonstrated across marketing campaigns for new content
Copywriting and brand experience for all channels including web, email marketing and off-line
Experience of using CMS
Understanding of Google Analytics or equivalent
Online digital marketing experience
Experience of online-video
Experience of Wordpress
Social Media Planning
On-line digital marketing experience and some focus on E-Commerce site experience
CRM and integration across digital platforms
Web layout and browser compatibility issues
Project management skills and ability to deliver on time
Ability to influence, persuade and negotiate
Advanced Microsoft Word and Excel skills
Ability to understand website requirements for both brand and social media integration
Analyse data and metrics and translate insight into actions
Able to excel in a fast-paced dynamic environment
Excellent interpersonal skills, verbal and written communication
Responsible and responsive attitude
Able to meet deadlines, calm and resilient under pressure
Excellent attention to detail
Highly motivated, confident with a positive attitude
Passion for digital and online media
Organisational skills and ability to multi-task
Degree or equivalent in Marketing, Communication, Advertising or Business qualification
CIM, IDM or equivalent qualification