Intelligent People Ltd

Head of CRM

Location
England, London, City of London
Salary
£55000 - £60000 per annum + bonus & generous stock options
Posted
16 Aug 2017
Closes
13 Sep 2017
Ref
CG0816
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
CRM Manager
Working for a high profile, fast-growing tech start-up, the Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will lead the multichannel CRM strategy to drive retention, engagement and loyalty of their global customer base. They have raised over £30m in funding thus far and are valued at over £100m.

The Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will be responsible for:
*Setting the multichannel CRM strategy to drive usage and loyalty (email, push notifications, SMS, etc.)
*Developing a comprehensive CRM program to segment, on-board, support and win back customers with personalised and targeted communication, content and loyalty programmes
*Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI
*Managing and driving the customer referral programme
*Developing a deep understanding of customers and their lifecycle
*Leading and growing a small CRM team
*Identifying new opportunities for the business

The Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will have:
*Strong CRM experience, ideally international in scope
*Excellent analytical skills and a data-driven mindset
*Good communication skills
*Ideally worked in a start up environment before or be happy with a role that is both strategic and hands on
*Candidates may come from any consumer sector such as retail, travel, media, gaming, fintech, edtech, startup, etc.

This is a great opportunity for a talented Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager to join a high-growth start-up with strong backing and a talented senior exec team. There's a huge opportunity for progression as the company grows, as well as a generous stock options package.

Intelligent People is a specialist Head of CRM recruitment agency.

Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager