Performance Marketing Manager

Location
London
Salary
£45000 - £55000 per annum + Bonus & Benefits
Posted
11 Aug 2017
Closes
08 Sep 2017
Ref
22001604
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
PPC Manager

Performance Marketing Manager, c. to £55k, Central London, Online Brand

An excellent opportunity has arisen for a Performance Marketing Manager to join one the UK's top price comparison websites who are at the forefront of technology based in Central London.

As Paid Performance Marketing Manager you will focus on Paid Search, whilst looking to enhance and grow other channels such as Display and Paid Social. This role will require you to be hands on with campaigns, responsible for the strategy of the product area, and managing 2 direct reports. You will be working with budgets of c. £500k per month so candidates are required to have managed PPC budgets of at least £50k-£100k per month.

You can come from either agency or client side background however you will have worked in or with clients who are ecommerce driven. The brand uses manual bidding so you must also have this in your locker and not always managed campaigns through automated technology.

Responsibilities include;
- Traffic acquisition through paid search
- Continuously optimising PPC campaigns (all aspects) to achieve maximum sales volume and ROI
- Developing and implementing a paid search strategy to achieve volume growth
- Ensuring cost effective coverage across multiple search engines
- Identifying new opportunities for growth, inc. keyword mining & informing product development from search demand
- Use of tools to inform marketing strategy, including Hitwise & Google Analytics
- Delivery of online marketing insight to the Mobile team, including feedback on client objectives
- On-site optimisation to continue the customer journey from marketing to sale


Skills and background required;
- Proven track record in digital acquisition with large budgets
- An understanding of the affiliate model (CPA)
- strong experience of delivering and optimising PPC campaigns to performance metrics
- Understand the CPC/EPC marketing model
- On-site conversion expertise
- A basic understanding of marketing attribution
- A brave & ambitious approach to achieving growth
- An understanding of `on-mobile` user behaviour-risks & opportunities
- Experience of the mobile phone sector preferable but not necessary

You will work with a team of dedicated Digital Marketing professionals with offices a short distance to mainline train stations and tubes. As Performance Marketing Manager you will be rewarded with a generous base salary, bonus, and first class benefits package.

If you are keen to learn more about this unique opportunity then apply to this ad now or contact Alex Marriner, Practice Manager - Digital Marketing (Senior Appointments) at Bloc Digital on or call 01202 203 301 for a confidential discussion.

Performance Marketing Manager, c. to £55k, Central London, Online Brand

Bloc Digital Talent Limited operates & advertises as an Employment Agency for permanent positions and as an Employment Business for contract/temporary positions.

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