Intelligent People Ltd

CRM Manager - Automation

Location
England, London
Salary
£35000 - £45000 per annum
Posted
10 Aug 2017
Closes
07 Sep 2017
Ref
JO0000006832 - DA
Marketing Disciplines
CRM
Industry Sector
Data Services
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
CRM Manager
The CRM Manager / Marketing Automation Manager / Email Marketing Manager role involves the full lifecycle planning and execution of CRM email campaigns, targeting different segments, products, offers, services and outcomes across 20 brands in 10 global territories.

The CRM Manager / Marketing Automation Manager / Email Marketing Manager will:
-Plan and execute campaigns, from targeting and segmentation to build, launch and post campaign analysis
-Use marketing automation to build trigger campaigns
-Segment, analyse and interpret data
-Test and learn, improving campaign effectiveness and ROI
-Work cross functionally in a global matrix environment to deliver results

Candidates for the CRM Manager / Marketing Automation Manager / Email Marketing Manager role must have
-Previous CRM, Automation Marketing or email marketing experience, ideally in a large enterprise environment.
-Experience in a transactional eCommerce environment, such as retail, travel, holidays, airlines, media, entertainment, etc.
-Strong comfort with data.
-Ideally experience of marketing automation technologies and tools, such as an ESP or MA platform - eg Eloqua or Mailetto
-Ideally some HTML experience.

Intelligent People is a specialist Marketing Automation Manager recruitment agency.

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