Intelligent People Ltd

Audience Development Editor

Location
England, London, City of London
Salary
£60000 - £70000 per annum + benefits
Posted
10 Aug 2017
Closes
07 Sep 2017
Ref
EB00000103788
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Joining a much-loved kids brand as they continue to build a digital content feed to engage, educate and entertain their audience. You'll be joining as Audience Development Editor / Content Strategy Manager / Senior Content Optimisation Manager / Senior Online Content Editor with the focus of growing audience and driving traffic across web, app and social media platforms.

The role of Audience Development Editor / Content Strategy Manager / Senior Content Optimisation Manager / Senior Online Content Editor will work alongside the Content and Social Media team and you will identify, commission and/or create eye-catching, shareable content for which speaks to audiences old and new across multiple platforms.
As Audience Development Editor / Content Strategy Manager / Senior Content Optimisation Manager / Senior Online Content Editor your responsibilities will include:

*Raising the profile of the brand and content to increase search traffic to our stories
*Research, measure, and learn to continuously improve our SEO performance, mentoring the wider Content team on best SEO practice
*You will champion SEO best practices in the Content team to increase search traffic to our stories
*Optimising old content, updating evergreens or ensuring our content is marked up for voice search, you'll be on top of it all.
*You'll work with the Analytics team, to gather deep knowledge of the audience data in order to develop outreach tactics and strategy that increases engagement with the existing audience and new audiences across the UK and English speaking territories.

The role Audience Development Editor / Content Strategy Manager / Senior Content Optimisation Manager / Senior Online Content Editor will require experience in the following areas:

*You will be an experienced leader in audience development and/or online content creation, with a proven track record in building audiences through websites, social media and/or blogging.
*Experience creating shareable content for a social media strategy that built an online community
*Have a strong awareness of market trends, web analytics and audience data
*You will know how to measure the effectiveness of content to drive audience traffic, what content to create and where and when to publish it
*Experience in and passion for relevant subject areas - pop culture, entertainment, the latest trends
*Proven expertise in developing new partnerships with other publishers, partners, influencers and networks
*Expertise in modern SEO best practice with ability to communicate this outwards
*Experience of using Content Management Systems, some HTML plus software relevant to multimedia content creation

Intelligent People are a specialist Audience Development Editor Recruitment Agency