Marketing Analyst

Location
England, East Sussex, Brighton
Salary
£29000 per annum
Posted
10 Aug 2017
Closes
07 Sep 2017
Ref
JO0000000407
Marketing Disciplines
Digital / Online Marketing, Web Analytics
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Our client is a leading Financial Services provider based in the East Sussex region. They are looking for a Marketing Analyst to join their busy marketing team. This role will measure the success of all digital marketing and campaigns for the Business to ultimately drive conversion and revenue across all Digital activity.

Duties:
Identify new ways to drive improvements in campaign performance through analysing data
* Produce reports and assess the impact of digital marketing campaigns against KPIs
* Analyse customer behaviours to provide insight in relation to conversion rates and optimisation
* Make recommendations to optimise campaigns and content through different digital media channels based on analytical data
* Create executive and mid-level dashboard reporting that effectively highlights key results
* Analysis of user journeys, channel performance, traffic behaviour and competitor activity
* Provide analysis on SEO, PPC and CRO
* Implement analytical tools (including Google Analytics, Google Tag Manager)

Skills and Experience
* Have experience in analysis and reporting as well as previous budget management experience
* Be an analytical thinker, problem solver and commercially minded
Expert knowledge of Google Analytics, Double Click and Microsoft Excel
* Able to use content management systems and data tracking software
* Google Adwords Certified
* Experienced in working with large data sets

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application




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