Marketing Analytics Consultant

England, Hertfordshire
08 Aug 2017
05 Sep 2017
Marketing Disciplines
Analysis, Marketing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Research Analyst

Marketing Analytics Consultant

We are currently recruiting for a Marketing Analytics Consultant to join a global supplier of information, analytics and expertise to the automotive industry. This role will be office based in Hertfordshire.

You will provide a consultancy support service to dealers and OEM's. Assisting dealers to apply the programme for optimum business benefit - increasing customer retention and generating incremental growth in aftersales. The role will require detailed analytical work including the use of coding investigations and data interpretation.

This role would suit someone who is highly analytical and personable with experience in the automotive industry, either for a manufacturer, supplier, dealership or agency.

Key responsibilities:

  • Support - Monitor and analyse dealers' performance to identify trends and communicate them to dealers and the OEM Field Team, offering corrective advice where required
  • Training - Train key personnel at participating dealers to operate the system in a successful and effective manner
  • Generate reports and provide analytical insight
  • Record any customer requirements, product developments and detail any reported issues
  • Develop highly productive working relationships with participating dealership personnel, nurturing them to become advocates of the system

Person requirements:

  • Automotive industry experience
  • Demonstrate strong analytical skills
  • Experience of training and working with dealer teams/ manufactures
  • SQL Server programming would be an advantage however not essential
  • Proven experience of developing customer relationships
  • Persistence and outcome focused
  • Quality focus and attention to detail

To be considered for this role, please forward your CV and a covering letter to Nicola Hedges at Copeland Automotive Recruitment. NH76