Freelance Marketing Communications Manager
Our client is a leading retail specialist with an enviable reputation for choice, quality, value and customer service.
Our client is seeking a Freelance Marketing Communications Manager to help out during a busy time. This will be a minimum of a 3 month contract.
The successful candidate will have the ability to manage a number of complex projects at any one time, whilst thinking methodically and paying great attention to detail. They will be great at planning and putting together briefs, as well as writing excellent copy, tailored to the media and audience. They are also to be experienced using audience insight to guide and add value to campaign and customer communications and messaging. There’ll also be test pieces to plan and execute to inform future communications and activity.
Devise, plan, develop, manage and deliver a wide range of customer communications on brand, to time and to budget
Marketing and campaign planning. Instrumental in turning the marketing plan into executable integrated campaigns to deliver business objectives in terms of customer acquisition and retention, product category or regional growth
Plan and deliver a broad range of lead generation activity across national and regional media including; National Press and Home Interest classified, display and inserts, Regional Press classifieds, monthlies and displays, inserts and adverts, site and email
Responsible for the development and delivery of the full suite of consumer facing brochures in line with product launch activities and annual brochure plan. Full budgetary responsibility including costs, volumes and forecasts
Provide written content for customer-facing marketing collateral
Work with a broad range of internal stakeholders to understand and deliver their communications objectives
Responsible for identifying and ensuring Marketing’s photography requirements are met
Work with the Product Team to deliver product launch support materials and with the wider marketing team to plan and deliver launch campaigns
Manage master activity plans
Understand the contribution of communications and messaging to our wider marketing strategy
Work with media owners and Analysis team to conduct post campaign analysis
Line management for Marketing Communications Exec
This freelance job will suit self employed individuals and will be paid on a pro rata basis, it will be based onsite at our clients offices. For more advice and information about freelancing please call our office.