Marketing Communications Manager
Our client is a leading retail specialist with an enviable reputation for choice, quality, value and customer service.
Our client is seeking a Marketing Communications Manager to join their busy marketing team. The successful candidate will have the ability to manage a number of complex projects at any one time, whilst thinking methodically and paying great attention to detail. They will be great at planning and putting together briefs, as well as writing excellent copy, tailored to the media and audience. They will also be experienced using audience insight to guide and add value to campaign and customer communications and messaging. There’ll also be test pieces to plan and execute to inform future communications and activity.
Devise, plan, develop, manage and deliver a wide range of customer communications on brand, to time and to budget Marketing and campaign planning. Instrumental in turning the marketing plan into executable integrated campaigns to deliver business objectives in terms of customer acquisition and retention, product category or regional growth.
Plan and deliver a broad range of lead generation activity across national and regional media including; National Press and Home Interest classified, display and inserts, Regional Press classifieds, monthlies and displays, inserts and adverts, site and email.
Responsible for the development and delivery of the full suite of consumer facing brochures in line with product launch activities and annual brochure plan. Full budgetary responsibility including costs, volumes and forecasts.
Provide written content for customer-facing marketing collateral.
Work with a broad range of internal stakeholders to understand and deliver their communications objectives.
Responsible for identifying and ensuring Marketing’s photography requirements are met.
Work with the Product Team to deliver product launch support materials and with the wider marketing team to plan and deliver launch campaigns.
Manage master activity plans.
Understand the contribution of communications and messaging to our wider marketing strategy.
Work with media owners and Analysis team to conduct post campaign analysis.
Line management for Marketing Communications Exec.
This role is offered on a full time permanent basis.