Senior CRM Planner - Lovely Marketing Agency

£35000 - £45000 per annum
04 Aug 2017
01 Sep 2017
Francesca Fleming
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
• Brand new pivotal role to the business.
• Beautiful central Bath location.
• Competitive salary up to £35k plus generous benefits package.

We’re after a talented and ambitious Senior Planner to join this forward thinking agency where you’ll get to grips with planning and delivering some of the UK’s biggest CRM marketing campaigns for some very exciting and instantly recognisable global clients.

What you’ll be doing
As a Planner you’ll get under the skin of the brand, strengthening the reach and engagement strategies between the consumer and the brand. Through the development of highly strategic and pragmatic actionable plans, you’ll extend the reach of existing brand tools and services through digital, social, mobile and offline channels; as well as exploring and recommending new channels, trends and propositions. Working closely with key clients and the wider planning team, you’ll determine the data, tracking and evaluation requirements whilst also developing new initiatives that will add value above and beyond the current scope of work.

What experience you’ll need
• A passion for planning and strategic brand engagement.
• Digital/ CRM agency experience is ideal, however you could be client side as a Planner too.
• Proven background in developing digital and or CRM strategies for well-known brands.
• You’ll be confident in delivering insight-led comms plans, developing strategies to continually improve communications and reviewing campaign performance.
• Highly commercial, articulate and engaging approach would be the perfect fit within this dynamic team.

What you’ll get in return for your talents
Along with the chance to work within an agency that is really going places, you can expect a salary of up to £45k. You will also have access to a generous benefits package including pension, life assurance and a competitive holiday allowance.

What’s next?
Please apply now for further information or call Fran for a confidential chat.

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