Senior Marketing Executive

London (South), London (Greater)
02 Aug 2017
30 Aug 2017
Industry Sector
Media Publishing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Lloyd Recruitment Services is working with a leading Publisher in the South London/ Surrey area looking for a Senior Marketing Executive.

The Role

Working across numerous brands within events/online/magazines the role is a 360 marketing role


• Develop and execute creative marketing plans/campaigns for each brand in co-ordination with the head of marketing in order to achieve agreed targets.
• Multi-channel marketing to include: email/social media/on & off-line creative/web links/reciprocal web links
• Develop a content marketing strategy - working with the Head of Marketing and Editorial teams to engage users and drive up attendance across the portfolios
• Marketing campaigns and support for events/conferences/awards/exhibitions - including managing contra deals
• Attendance of events across the 3 product portfolios - managing the exhibition stands, liaising with delegates - in the UK and overseas
• ABC audit - management of the annual audits - working closely with all stakeholders: internal/bureau and the ABC to ensure timely submissions
• Use the full marketing mix to successfully promote events, lead generations campaigns and other various products.
• Build, manage and update event websites.
• Responsible for event collateral (design and print).
• Work closely with sales teams and provide marketing support/guidance.
• Develop strategies for data acquisition, perform data analysis and help maintain the central database.
• Liaise with all suppliers including the circulation bureau, printers and designers as required
• Help develop routes to market to include digital marketing, social media activities, email, direct mail, SEM, telemarketing etc.
• Provide detailed analysis and report across each portfolio to ensure we maximise revenue opportunity as required

Interpersonal Skills:

• Strong influencing and negotiating skills.
• Ability to communicate and form working relationships with colleagues at all levels.
• Building and managing relationships with high level stakeholders.
• Excellent organisational skills, quick thinker, problem solver and able to work calmly under pressure and to tight deadlines.

IT, Administrative and Organisational Skills:

• Comfortable using Microsoft Office packages.
• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.
• Experience using CRM systems.

Necessary education/qualifications/experience:

Solid B2B Marketing experience

Subscriptions, controlled circulation and events related work experience an advantage

Excellent copywriting skills

Understanding of the use of data

B2B publishing experience desirable

Salary up to £30,000 + bonus of 10%

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