Intelligent People Ltd

Growth Marketing Manager - B2B Software

Location
England, London
Salary
£50000 - £70000 per annum + bonus and share options
Posted
01 Aug 2017
Closes
29 Aug 2017
Ref
JO0000006827
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Business Services
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager is required for a VC-backed B2B start-up in Central London. The role will report into the Head of Marketing and will lead their demand generation strategy to meet acquisition targets using paid and organic channels ie SEO, social, email and content.

The Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager will be comfortable setting up automated, lead nurture email campaigns - ideally be a Hubspot expert if not Hubspot, Marketo, Salesforce or high-end professional CRM system.

The Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager will be a B2B expert and focus on UK and international growth, developing strategies and initiatives to scale the business.

The Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager will be responsible for:
-Plan, deliver and analyse new customer acquisition strategy
-Analyse all aspects of the marketing funnel and identify opportunities for maximising conversion and marketing ROI
-Implement an automated email and marketing platform for new business and existing customer campaigns
-Grow and manager social media accounts

The Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager must have:
-B2B demand generation or user acquisition experience at a high-growth software company
-Experience with Hubspot (or similar) and Google Analytics
-Have built, analysed, and optimised digital marketing campaigns across SEM, paid social and display advertising channels.
-Start-up experience is ideal
-Experience working with content optimisation and SEO

This is an excellent opportunity for a Growth Marketing Manager / Digital Marketing Manager / Customer Acquisition Manager to play a pivotal role in a high-growth business at an early stage as they start a period of significant business growth.

Intelligent People is a leading Growth Marketing Manager recruitment agency.