Head of Insights- CMI

Recruiter
Location
England, Surrey
Salary
£400 - £500.00 per day
Posted
17 Jul 2017
Closes
14 Aug 2017
Ref
JO-1707-125175
Marketing Disciplines
Analysis, Insight
Industry Sector
Digital / Online
Contract Type
Contract
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Head of Insight

Role: Head of Consumer & Market Insight

Location: Surrey

Day rate: Up to £500 via LTD

Contract length: 9-12 months (mat cover)

Salt are working with one of the world's largest and most recognisable blue-chip companies, helping to build out their Consumer and market intelligence team.

I am looking for an experienced head of Insights, preferably with a technology background, for a 9-12 month maternity cover contract. This role sits in the European consumer and market intelligence team.

Key Responsibilities...


  • Partner with the business teams in the development of the client's European businesses covering a range of product. This represents approximately 20% of the European business and is highly complex in nature given the number and diversity of the product portfolio
  • Interact with and make recommendations to multiple stakeholders at the most senior levels of the company: European President, IM President, CMO etc.
  • Support direct requests from stakeholders at the most senior levels in terms of opportunity sizing, category and product performance, consumer targets etc.
  • Be recognized as the expert and go-to person for consumer and market insight for the entire European organization.
  • Drive consumer and market insight into the core of strategic decisions through strong partnership and involvement in planning across all areas of the business (product, retail, digital, media, PR, partnerships etc.)
  • Identify strategic areas of growth based on consumer and market insights
  • Own the definition and implementation of pan-European category segmentation. Fully embed the targets into business strategy and execution.
  • Inform value proposition definition for flagship launches.
  • Measure market response and guide optimization of marketing.
  • Collaborate across regions to integrate insights and influence global strategy through strong collaboration / leadership.
  • Partner with channel and retail teams to deliver conceptual sells & inform in store design.
  • Partner with marketing and digital to optimize the consumer journey.
  • Play a leadership role to influence global CMI regarding research priorities and plans.
  • Partner with global marketing teams to support key strategic & regional projects.
  • Play a leadership role with country CMI to define research plans, leverage & activate insights, driving scale & impact of research investments.

  • Manage agency relationships to deliver the pan-European shared service, ensuring fit for use and implementation.
  • Have one direct report to manage. In addition, the role will be jointly accountable for the management of rotating graduates.

  • Key Competencies/Characteristics...

    Soft Skills

    • Analytical - Great attention to detail
    • Collaborative - able to collaborate with European, x - regional and Global counterparts to influence strategy.
    • Excellent Communicator - able to communicate to all levels of the organisation and remotely.
    • Self-motivated - can work well alone but also cooperates with others, passionate, committed
    • Strategic - able to pro-actively identify strategic opportunities, align stakeholders and design appropriate research to deliver.
    • People - team player and good at building relationships

    To be successful in this role you ideally have:-

    • Demonstrated strategic impact.
    • Ideally technology background
    • Global / pan regional experience

    Sound like your next contract? Contact Alex- 0207 928 2525

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