Senior CRM Executive
We are recruiting on behalf of a major client of ours; a northern powerhouse based in Leeds. They are looking to bolster their already great marketing team with a Senior Marketing Executive to work closely with their CRM Manager.
·Support the CRM Manager in development of the B2C customer communication planning using data and insights to drive decisions and outcomes
·Tailoring communications to customers based on their segmentation
·Successful implementation will be based on your strong relationship with the Service & Retention Comms team. Ensuring that the customer communications plans are delivered on time, and meet the original objectives set
·Analyse these campaigns to build on their successes and learn from the failures to ultimately improve customer experience and retention
·Commissioning insight to inform customer contact plans, messaging, objectives and channels, allowing data/customer driven decisions to be made
·Excellent communication skills - experience of written communication essential
·Graduate, preferably CIM and or IDM qualified
·Excellent communicator (verbal and written) who excels at building mutually beneficial relationships
·Ability to manage project delivery through internal and external stakeholders
This Senior Marketing Executive job is commutable from Leeds, York, Harrogate, Wakefield, Halifax, Bradford, Huddersfield, Manchester
MET Marketing is acting as an employment agency in relation to this Senior Marketing Executive job.