Global Marketing Manager; Health & Beauty, E. Mids

Location
Nottinghamshire
Salary
Market related
Posted
26 Jun 2017
Closes
24 Jul 2017
Ref
MR170601
Contact
Mark Rye
Industry Sector
Beauty / Cosmetics, Fashion
Contract Type
Permanent
Work Experience Level
Director, Head of, Manager
Agency-side or Client-side
Client Side

Global Marketing Manager - Health & Beauty, East Midlands

 

We are currently working, on an exclusive basis, with one of the UK's most recognisable health and beauty brands. To continue to deliver on their ambitious growth plans they have a requirement for a talented Marketing Manager to join their growing East Midlands based team.

 

As Global Marketing Manager you will be accountable for delivering brand performance targets and driving value creation for the business. You will be creating the legacy of the company's brands and driving key decisions that will significantly affect Brand presence, positioning, innovation and communication globally. You will share accountability for the full Brand P&L across markets. You will be the guardian for the brand positioning and vision and ensure both are adhered to across the globe.

 

Key Responsibilities

 

  • You will be responsible for the direction and consumer driven strategy of their brand - influencing brand presence globally.

  • You will help facilitate the Category team's achievement of financial and Commercial targets (revenue, profitability, share) as well as driving improved brand health (e.g. awareness, penetration, engagement).

  • In partnership with the Innovation Team; you will be responsible for Brand innovation plans (i.e., packing reformulation, NPD, new services, etc.) with a focus on filling any portfolio gaps and delivering brand strategy.

  • You will be responsible for developing, sharing and evolving brand pricing and promotional guidelines

  • You will provide key inputs into the development of the Activity Plan

  • You will work with Regional Category Directors / Brand Managers to support the development of consumer programs and assets and support them to bring the Brand plans to life in the different regions

  • You will be responsible for the development of the Global Brand Guidelines (including Visual Identity) and you will set high standards that maintain and protect these at all times.

 

The above is merely a brief overview of some of the key aspects of the role and is by no means definitive, further details available on application.

 

Whilst the position will be based in the East Midlands office, the Product Marketing Manager will be required to travel across the UK and beyond - interacting with regional / national category teams and agencies and key customers.

 

The Ideal Candidate

 

  • Excellent communicator at all levels and across all business functions, capturing and communicating the reality of consumers & shopper behaviour, beliefs, attitudes and motivations in a way that can be leveraged for business growth

  • Able to lead the processes & management of setting long & short term direction for the brand such that we maximise brand growth and profitability for our stakeholders

  • Ability to build strong relationships and networks across the organisation and externally

  • Able to drive world class consumer engagement in all aspects of our brand activity

  • Strategic thinker

  • Able to lead innovation development from concept to in-market delivery

  • Strong analytical skills

  • Capable of challenging in a constructive and positive manner

  • Able to listen and influence / persuade through weight of reasoning and character

  • Able to create and lead a winning team

  • Able to manage multiple projects

 

In return for meeting the above criteria the successful candidate will be rewarded with a highly competitive remuneration package including a very attractive basic salary, bonus and a car allowance. Further benefits include a generous contributory pension, life assurance, healthcare contribution, dental and 25 days holiday.

 

Elevate Recruitment & Training Consultants Limited are a specialist FMCG industry recruiter. This vacancy is just one of a number of vacancies that we are working in the sector - please get in touch for further details.

 

Third party applications will be forwarded to Elevate Recruitment and Training Consultants