A new Marketing Manager role has just become available with my client, a Times top 20 company with links to the property, leisure, and hospitality sectors. Their growth over the past few years has been nothing short of phenomenal, and you will take ownership of one of their key state-of-the-art brands, which has incredible plans for growth and development.
This role is an incredibly diverse and interesting one because the brand is still going through the early stages of its lifecycle, and its incredible success to date has already sowed the seeds for its future development. Day to day, you will work closely with the Head of Marketing and the wider sales and marketing teams to develop and execute marketing campaigns. You will have the full support of all other disciplines, but a key part of the role will involve the planning and analysis of campaigns, providing on-going insight, and assessing the viability of new routes to market.
It will involve a lot of creativity and innovation; you will take ownership of the continuing development of the marketing strategy for the brand, in line with company objectives, and coordinate all online and offline marketing activity. You will also oversee external PR and marketing events, maximise opportunities for enhancing brand awareness, keep an eye on customer satisfaction through research, and identify actions to enhance brand reputation wherever possible.
What we're looking for
This particular brand is only just past the early stages of its lifecycle, but it has made a deep impact on the market, since it has been superbly positioned, marketed, and differentiated. For this reason, you will need a deep understanding of how to make the best use of creativity, insight, digital technology, and wider marketing channels to deliver communications that provide the most value to this brand.
This role will suit a classically trained marketer with an innate awareness of driving a full range of innovative campaigns, including CRM, strategic consumer and B2B brand awareness, traditional and digital media, events, PR and social, and building well-considered partnerships. You'll need a creative mind set, as you'll be the brand custodian, and will have a head for strategy, since you'll be keeping a watchful eye on the effectiveness of campaigns.
Candidates who have at least four years' experience of driving sophisticated B2B marketing campaigns in the hospitality, property, or leisure sectors will be of particular interest. However, your experience of harnessing the development of a successful brand will carry equal weight.
What's on offer
Depending on where you are in your career, the salary will be somewhere between £30,000 and £38,000 plus benefits. You will be joining a company which truly empowers its employees to grow, prosper, and develop, and which has a brilliant record of staff retention. Please apply via the link below or contact AF Selection for a more detailed insight into this role.