Field Marketing Manager
(Sector) B2B Software
(Location) South East, Berks
Field Marketing Manager - Develop and execute a full mix marketing plan to generate demand and leads from the SMB market
The Role: Demand and lead generation role developing and activating full mix campaigns and programs to engage, drive and deliver sales leads into the SMB pipeline. Marketing activities include campaign management, web programs, events, collateral, sales support and tools working across various teams and stakeholders to deliver results.
Responsibilities will include:
- Demand Generation - drive thought leadership and demand generation with content
- Content Marketing - find it, write it, share it, develop and repeat
- Project Management - Working across internal/external teams and budget management.
- Campaign Management experience
- B2B Marketing focused on demand/lead generation
- Creative and strong oral communication and content writing skills
The company: Cloud-based Services Company to manage travel and expenses, part of SAPThe Package for Field Marketing Manager:
- Salary: £35-40K
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