Field Marketing Manager

Location
England, Berkshire, Maidenhead
Salary
£35000.00 - £40000.00 per annum
Posted
18 May 2017
Closes
15 Jun 2017
Ref
JN -052017-131603
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
(Job title) Field Marketing Manager
(Sector) B2B Software
(Location) South East, Berks
(Salary) £35-40,000

Field Marketing Manager - Develop and execute a full mix marketing plan to generate demand and leads from the SMB market

The Role: Demand and lead generation role developing and activating full mix campaigns and programs to engage, drive and deliver sales leads into the SMB pipeline. Marketing activities include campaign management, web programs, events, collateral, sales support and tools working across various teams and stakeholders to deliver results.

Responsibilities will include:
  • Demand Generation - drive thought leadership and demand generation with content
  • Content Marketing - find it, write it, share it, develop and repeat
  • Project Management - Working across internal/external teams and budget management.
This Field Marketing Manager will need to have:
  • Campaign Management experience
  • B2B Marketing focused on demand/lead generation
  • Creative and strong oral communication and content writing skills

The company: Cloud-based Services Company to manage travel and expenses, part of SAP

The Package for Field Marketing Manager:
  • Salary: £35-40K
The location for the Field Marketing Manager position is in Maidenhead