Intelligent People Ltd

Head of Trade Marketing

Location
England, London
Salary
£65000 - £75000 per annum + car allowance, 40% bonus + benefits
Posted
18 May 2017
Closes
15 Jun 2017
Ref
6712 DA
Marketing Disciplines
Trade Marketing
Industry Sector
Agency
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
We're looking for a sharp and commercially aware Head of Trade Marketing / Senior Trade Marketing Manager/ Trade Marketing Controller who will own the delivery of the Trade Marketing Strategy marketing plan for a leading FMCG company.

The Head of Trade Marketing / Senior Trade Marketing Manager/ Trade Marketing Controller will:-

-Work with Sales Director and internal teams to deliver volume and profit across trade customer database
-Create, Lead drive & deliver the ongoing Trade Market Strategy
-Own the negation of European customer activation plans
-Manage a team of Trade Marketers to ensure channel strategy executed and analyse performance
-Ensure all timelines and budgets are agreed and met
-To coordinate marketing's communication with territories in order to engage activations teams across Europe
-Take a highly data driven and analytical approach to marketing activities
-Understand and react to competitive activity in market

The Head of Trade Marketing / Senior Trade Marketing Manager/ Trade Marketing Controller will have:-

*FMCG brand / Retail experience preference
*Designed and delivered successful multi-channel consumer marketing acquisition campaigns launched successful products into market
*An excellent understanding of trade marketing principles
*Experience of using customer insight to inform decisions
*Experience of working in a multifunctional team and delivering projects in a highly collaborative way.
*The ability to influence and negotiate effectively with internal and external stakeholders
*A good level of numeracy - the ability to manage budgets and take a data-based approach to effectiveness and ROI
*A keen interested in industry trends FMCG, Beverages, Food, Retail, Restaurants, Beers, ecommerce or similar
*Excellent academics - 2:1 above from a redbrick or equivalent University
*A professionally disruptive, friendly, open, honest, entrepreneurial and charismatic personality

This role may involve occasional European travel. This is a key hire within a vibrant organisation going through an exciting period where impact and growth (first in the UK and then international) is firmly on the agenda.

Intelligent People is a specialist Trade Marketing recruitment agency.

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