This leading global scientific publisher is entering a new era of digital and this particular business unit has a new revenue model which requires a change to b2c marketing practices. The organisation is in a period of high growth with very successful and diverse product offerings.
The Marketing Director is a global role, heading a geographically spread team of over 50. The team is very talented but going through a period of transition with the move to b2c marketing with a big emphasis on utilising data to deliver smart, personalised marketing with true customer centricity, therefore there is a large change management element to the role. You will adopt the best practices of digital, consumer and information companies to drive content acquisition and usage. You are also responsible for defining the brand and translating the brand values into a clear identity and set of living brand initiatives. The approach is predominantly online but with traditional offline elements and with some b2b marketing.
Successful candidates will have a blend of b2c and b2b experience and will be highly knowledgable in online marketing techniques within an holistic marketing skillset. Importantly you will have the proven ability to be data driven and analytics informed with excellent analytical skills. You will be highly strategic and able to adapt in times of change and you will have managed sizeable teams through change, demonstrating excellent leadership and team-building qualities. A genuine interest in science and research is a huge advantage.
tml Partners – specialist marketing headhunters.
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