Proposition Marketing Manager- Financial Services

Location
London
Salary
£50000 - £54000 per annum + Bonus, bens
Posted
12 May 2017
Closes
09 Jun 2017
Ref
BR57
Marketing Disciplines
B2B, B2C, CRM, Planning
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Proposition Marketing Manager- Financial Services

 

Our client, a highly successful financial services organisation is looking for a marketing professional to join their busy marketing team. You will help to build and support strategic plans, develop propositions and implement targeted marketing plans that achieve business objectives through multi-channel acquisition and retention activity.

  • Identify and develop core propositions for relevant audience segments for acquisition and retention
  • Explore and implement marketing activities to maximise revenue generation and cost to serve opportunities
  • Define and implement segmentation strategies for tactical activity
  • Create and deliver clear, concise and targeted briefs for internal and external teams and agencies
  • Track expenditure and report ROI for all marketing activity, recommending improvements
  • Champion the use of CRM and data warehousing to ensure databases are clean and can be used effectively

Experience required:

  • Current/recent commercial marketing experience within the highly regulated organisation
  • Experience in building successful marketing strategies and propositions
  • Ability to translate customer/brand insight into strategies
  • Experience creating and implementing integrated campaign plans and budgets across B2B and B2C channels
  • Working knowledge of marketing research techniques, including customer segmentation

 

Please send your CV to Becki Reed via the link provided

 


McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

 

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