Direct Recruitment

Head of CRM

Location
London (Central), London (Greater)
Salary
£60k -70K
Posted
19 May 2017
Closes
16 Jun 2017
Ref
SB/1477
Contract Type
Permanent
Work Experience Level
Head of, Manager
Agency-side or Client-side
Client Side
Job Role
CRM Manager

A high profile and much loved travel brand is seeking a highly motivated Head of CRM to take charge of their data driven campaigns and loyalty program.

Head of CRM - £60K - £70K + great benefits. Based London

My client is a huge name in travel. They offer famously brilliant benefits and an amazingly holistic and inspiring working environment, in return for passion from their people! They have built a great team dynamic and it is rare you get a chance to work in such as buzzing office.

In my opinion this is a truly exciting leadership role working across CRM.

Head of CRM – The role

  • Lead and inspire a highly performing marketing team that covers CRM, loyalty and digital channels
  • Drive revenue growth from the customer database, direct channels and data driven and digital marketing.
  • Develop a customer loyalty strategy to retain and grow existing customers
  • Proactively seek out and develop new loyalty options as well as implementing the most up-to-the-minute data and digital strategies and technologies.
  • Implement a test strategy across direct channel communications
  • Budget and commercial responsibility for the CRM, loyalty and digital channels
  • Optimise customer experience across desktop, digital and app
  • Management of agencies and third parties

Head of CRM – Skills and experience needed

  • Very strong CRM and insight experience having developed / managed a successful loyalty program
  • A really strong and inspirational manager, highly interpersonally skilled able to lead a team of eight
  • Ability to present with flair and gravitas, and to work with other senior stakeholders in the business
  • Experience working in CRM and super data-savvy –  you understand  testing, segmentation, analysis and customer profiling
  • Experience across email and push strategies,
  • Digital understanding across display, PPC is beneficial though not essential
  • Commercially focused and passionate about making a difference

This is one of my favourite clients and a truly lovely role leading a great team and further developing a CRM and loyalty strategy.

The salary is £60K to £70K plus good benefits. Based London.

This great Head of CRM role won’t be around for long so click ‘APPLY’ to send your CV now.

 

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