JOB TITLE: B2B Marketing Manager/ Lead

SALARY: £38000-£45,000

LOCATION: Hemel Hempstead

BENEFITS: Pension, Healthcare, 25 days holiday, Life assurance

Due to growth we have an exciting opportunity for an experienced B2B Marketing Manager to lead the way for all B2B demand generation and the B2B marketing strategy for a major ICT/PC/Gaming Vendor.

As B2B marketing lead you will be responsible for all marketing activities on my client’s B2B and commercial products, driving interest in their line of Motherboards, Monitors, Mini PC, Server, Networking and AiOT Solutions within the UK.

Job Specification: B2B Marketing Manager/ Lead

• Plan, develop and execute the commercial marketing strategy to develop brand awareness, product launch campaigns and marketing qualified leads (MQL).
• Manage the commercial marketing budget and vendor partners, including INTEL, AMD and NVIDIA on co-branded initiatives.
• Develop and executive strategic marketing campaigns, co-ordinating the use of both HQ and locally produced marketing communication assets, as well as managing third-party agency support
• Work with internal and/or external creative resources to develop Business brand assets and sales kits, including literature and case studies (video and written).
• Manage presence at created and partner-created events, as well as exhibition at local and HQ-lead industry trade events.
• Work with Country Product Managers and Account Managers to support partners with marketing campaigns and resources
• Work with the web marketing specialist to create and maintain engaging web content and product detail pages, considering both paid and organic (SEO) traffic acquisition tactics.
• Work with the PR specialist to launch devices to local media and influencers, obtaining relevant media coverage and product reviews.

Experience and required Qualifications: B2B Marketing Lead

This is a really exciting opportunity to own to b2b marketing strategy for this leading vendor, therefore, you will need to have the following skills and experience: –

• Strong and proven b2b marketing strategy and execution experience
• Experience working within the IT channel, ideally for a Vendor, Distributor or IT Reseller, experience is ideal but candidates from outside the IT channel will be considered also
• Highly results driven with a proactive approach
• Able to educate your surrounding and supporting marketing team on B2B marketing
• Able to influence and work with senior stakeholders
• Excellent communication skills
• Experience working with agencies

This is a fantastic opportunity for someone to come in and make their mark and build the b2b marketing business for this vendor.

Apply today for more information!

Keywords: Marketing, b2b marketing, marketing manager, marketing lead, b2b lead generation, b2b demand generation, channel marketing