We are currently supporting a multi-award winning business membership organisation based in North Yorkshire in their search for a Marketing Manager. This is an exciting and commercial role that reports directly into the Head of Marketing with a main focus on both B2B and B2C development through direct consumer channels and lead generation. The successful candidate will also have autonomy with developing and owning the relevant marketing plans and agrees budget.
·In line with the defined marketing strategy develop the detailed B2C and B2B marketing plans
·Responsible for re forecasting targets and spend quarterly
·Take ownership and achieve B2C sales and B2B lead generation targets
·Produce strategic action plans to enable the continued growth and achievement of challenging targets.
·Optimise the new member join journeys across all channels
·Responsible for the evaluation and implementation of new Partner opportunities that align with the B2B and B2C Marketing strategy
·Represent Marketing and be the project lead on all relevant Projects and own associated actions and deliverables
·Accountable for the new prime member and B2B lead generation marketing budget and working within agreed ROI targets
·Manage, motivate and inspire the B2B and B2C marketing teams in achieving growth targets and personal development objectives
·Establish high level of quality, accuracy, and process consistency in planning, forecasting, analysis and reporting approaches.
·Engage with stakeholders across the business
·Educated to Degree level standard or Equivalent
·Significant B2C Direct and Digital marketing and B2B leadgeneration experience
·Demonstrate commercial, operational, creative and Marketing skills
·Proven ability in defining Marketing strategy and delivery
·Experience of leading and motivating a team to achieve challenging sales targets
·Experience of a broad range of specialist Marketing channels
This Marketing Manager job is commutable from Harrogate, Leeds, York, Doncaster, Wakefield, Bradford
MET Marketing is acting as an employment agency in relation to this Marketing Manager job.