MET Marketing

Marketing Acquisition Executive

Recruiter
Location
England, Cheshire
Salary
£21000.00 - £25000.00 per annum
Posted
21 Apr 2017
Closes
19 May 2017
Ref
GH1618
Industry Sector
Telecoms
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Our client are a rapidly growing and multi-award winning technology company based in Cheshire. They require a Marketing Acquisition Executive with a strong background in content writing (preferably targeted to the corporate market) to work alongside their Acquisition and CRM Managers and increase their sales activity with blue chip organisations through lead generation.

Role:
Supporting the CRM Manager and new business team by converting marketing leads to customers by:
·Creating, maintaining and growing our lead nurture initiative via the Pardot platform
·Understanding and heavily influencing our lead nurture programme and knowing the right content to serve up to each lead to progress them through the funnel to become sales ready
·Working the design team to create compelling communications to our lead pool
·Understand the breakdown of our lead pool by business size, industry and lead source to create relevant and targeted communications
·Use our case studies and use cases to include in automatic communications to inspire leads to sign up to the Textlocal service
·Be confident in reporting on lead nurture activates and sharing results

Support the new business team to acquire new leads by:
·Supporting the planning and organising of upcoming trade shows
·Creating marketing collateral for trade shows, from hand-outs to pop up stands
Person:
·At least two years' experience in a B2B marketing role
·Strong copy writing skills
·The ability to work to tight deadlines
·A confident demeanour and happy to work with various sales teams across the business
·Excellent organisational skills
·Results driven and problem solving mentality with a "get things done" attitude.