EMR

Head of Marketing - SaaS

Recruiter
Location
England, London, City of London
Salary
£65000 - £80000 per annum
Posted
18 Apr 2017
Closes
16 May 2017
Ref
1628534
Marketing Disciplines
B2B
Industry Sector
Education / Training
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Key responsibilities:

  • Create a targeted and cost effective multi-channel marketing strategy for generating the highest quality leads
  • Define and validate the business positioning, value proposition and branding businesses
  • Create clear and compelling product descriptions with well-articulated features, benefits and clear differentiation from other products in the marketplace
  • Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information
  • Develop and maintain relationships with outside marketing, PR and communications agencies
  • Develop innovative digital media marketing strategies including search engine optimisation , video and social media and email marketing campaigns
  • Develop marketing collateral and sales tool like brochures, presentations and proposals.

Key Skills:

  • Experience of working in enterprise marketing, preferably at a consumer technology company
  • A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals
  • Strong understanding and experience of working within a SAAS based company
  • An ability to drive marketing strategy and execute marketing plans
  • Experience of implementing a strategy on an international scale