Austin Fraser

Mobile Development & Marketing Manager

Recruiter
Location
England, London
Salary
£55000 - £65000 per annum
Posted
11 Jan 2017
Closes
30 Jan 2017
Ref
BBBH46670
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Mobile Development & Marketing Manager

Austin Fraser are working in partnership with a global brand that initially built its success on the creation of a loyalty programme to maximise repeat business from travellers. They have now identified a significant opportunity to expand their reach and further increase sales through implementing a clever mobile marketing strategy.

The perfect candidate will have experience defining and helping lead a customer centric mobile marketing strategy to increase the volume of completed transactions and improve its proposition to existing retail clients by excelling in the management of the customer experience.

Day-to-day responsibilities include;

* Creating an engaging and customer centric best in class mobile strategy that is constantly measured and optimised to increase conversion.
* Delivering a mobile marketing campaign that touches customers in 'mobile moments'

* SMS
* Location services
* Geo Fencing
* App CX and push notifications

* Performing constant analysis of performance, identifying blockers, opportunities and optimising.
* Manage and execute against the defined card program.
* Collaboration across business functions to ensure continued education of a customer centric approach to all projects.

This position presents a really interesting mix of skills and will prove to be an extremely varied and interesting role…with a mobile digital focus. The company spans the whole world and will involve you testing your knowledge across different continents.