Brand Manager (Toys)
Brand Manager (Toys)
Currently the fastest growing Toy company in the UK this fast paced, entrepreneurial environment are looking to increase their Brand Team and recruit an additional Brand Manager to join their team.
You may have already worked in toys - boys, girls, pre-school, games, construction etc. This role could be working within any one of these categories, managing the brand portfolio with full P&L responsibility.
Brand Manager's main responsibilities would include:
Managing their brand portfolio independently - with the confidence and experience to make decisions.
Working with Marketing Director to manage their P&L - pricing, volume mix, marketing spend, brand contribution/profit
Managing budgets - TV media, TV production, PR, Visual Merchandising etc.
Working with the Sales & Planning/Operations teams to forecast and phase brand inventory.
Working closely with Sales team to plan and present activity to major toy retailers - e.g. Argos, Smyths Toys, TRU, Tesco, Asda, Sainsburys, Entertainer, Toymaster.
Build ATL marketing plans - typically a mix of kids TV advertising, kids or parent directed digital (such as kid or mum directed pre-roll, search etc).
Work with UK media agency and creative agency to plan and edit TV campaigns/commercials.
Work with Trade Marketing to ensure that brands have a strong representation in-store (visual merchandising), in retail catalogues (e.g Argos) and increasingly in an e-com/on-line retail environment.
Build and maintain strong links with the US and Canadian based global brand teams
Build and maintaining strong links with Europe marketing groups and offices
Travel - occasional European travel and likely one long-haul trip per year . Also attending customer meetings and UK Toy Fair London.
What we're looking for:
Experience at Brand Manager level, but could consider an ABM depending on ABM experience, training and relevance.
Experience of managing their own brands in a fast paced environment (toys industry is fashion/trend based and can change quickly)
Experience in kids marketing, toys or kids entertainment - ideal but not essential if skills can be shown to be transferable.
Comfortable in a 'hands on' environment - you have to make things happen and be prepared to push things through,
Confident in presenting to groups - i.e. internally to sales/marketing and externally to retailers or licensors.
Media planning experience - TV media and digital
Experience of working with outside agencies - ad/media agency, PR agency, etc
Experience of dealing with licensors (e.g. Disney, Nickelodeon, Warner Bros) may be an advantage, but not essential
Personality - you've got to love working with toys - but most people do! Outgoing and passionate.
Motivation and drive - need to work independently and not rely on others to always tell you what to do. Show initiative.