Jamie Miller Marketing Recruitment

Digital Marketing Executive

Location
London
Salary
£25000 - £33000 per annum
Posted
29 Nov 2016
Closes
27 Dec 2016
Ref
LC126
Contact
Lucy Clayton
Marketing Disciplines
Digital / Online Marketing, Marketing
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Digital Marketing Executive

Our client is an industry leading, innovative technology company, looking for a talent digital marketer to join their team.


THE ROLE OF DIGITAL MARKETING EXECUTIVE:


Responsibility for website usability, information architecture and design.

Drive performance of the company’s web sites, with a focus on improving search engine rankings, increasing traffic and achieving revenue targets attributable to web leads.

Ensure the website features conversion points appropriate for various sales stages for each group.
Use tools to proactively track and optimise user journeys.

Conduct and develop comprehensive keyword research on an on-going basis.

Oversee all SEM, both paid and organic, and report on performance and return on investment.

Keep up-to-date with changes and advances in digital marketing and advising on new channels to adopt.

Collate and report monthly on performance statistics for all web marketing and apps, using these statistics to influence future digital activity.

Liaise with digital marketing suppliers where required.


THE IDEAL CANDIDATE FOR DIGITAL MARKETING EXECUTIVE:


Proven working experience in digital and online marketing, including leading and managing integrated paid and organic search engine and social media marketing.

Previous responsibility for automating effective marketing activities using tools such as Hubspot, Pardot or Marketo.

Experience in optimising landing pages and user funnels.

Knowledge of website analytics tools and their limitations (Google Analytics, Omniture, WebTrends), as well as key online KPIs.

Experience in setting-up, bid managing and optimising PPC campaigns (particularly Google Adwords).

Good copy-writing, communication and time-management skills

 

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