Content Marketing Executive
Our client, a leading tech business are looking for a Content Marketing Executive.
THE ROLE OF CONTENT MARKETING EXECUTIVE:
Conduct market research where appropriate to ensure the company fully understands its customer’s wants and needs
Tune-in to the key issues and drivers within each of the businesses target segment and author or commission appropriate content that demonstrates thought leadership in these areas.
Produce whitepapers, e-books, infographics, opinion pieces, articles, news items etc. to help increase engagement and lead conversion in both campaign and online marketing activities.
Manage and deliver the content calendar ensuring regular, relevant and engaging content is delivered on time to meet the wider marketing objectives.
Develop social media strategy and implement communications utilising the most appropriate social channels to develop and grow the community.
Engage with ‘followers’ to build relationships with the community and encourage engagement – report on this.
Take responsibility for the blog and the production of frequent, timely blog posts that drive traffic to the company’s site and encourage social propagation.
Work with the wider marketing, sales, product development and project management teams to provide content support for specific sales campaigns
Create presentation materials and delivery of product demonstrations as required.
THE IDEAL CANDIDATE FOR CONTENT MARKETING EXECUTIVE:
Excellent written and spoken communication skills with an excellent knowledge and grasp of English grammar, punctuation and spelling.
Strong attention to detail and excellent planning abilities.
Positive in outlook with a willingness to support and aid colleagues and customers
Skill at both long-form content creation and real-time content creation and distribution tactics.
Passionate and articulate with the ability to analyse the implications of online communications.
Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
Awareness of web analytics tools, social media marketing applications and leading social media monitoring platforms.
Highly motivated, results-oriented and have a clear focus on business growth
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