eCRM Executive

South Devon
£19,000 - £25,000 DOE
29 Nov 2016
27 Dec 2016
Industry Sector
Contract Type
Work Experience Level
Executive, Manager
Agency-side or Client-side
Client Side

Purple Monkey Recruitment are working with a leading UK retail brand based in South Devon who are quickly expanding and growing online. Due to this are looking to recruit a eCRM Executive to join their team.

As eCRM Executive you will play a key role in the Digital Media team. You will have responsibility for email marketing and eCRM as well other online marketing projects. The role has fantastic progression possibilities and you will work as part of a team with a brilliant working culture. This is an extremely exciting role within a digital acquisition channel with massive scope for creative campaign planning.

Key Responsibilities:

  • Drive web traffic to their transactional eCommerce website via eCRM campaigns
  • Design, maintain and improve email templates
  • Brief and deliver collateral, imagery and content as required to deliver stunning campaigns
  • Be accountable for email marketing channel ROI and deliver sales revenue and growth
  • Be responsible for planning through to execution and management as well as continual improvement of all email marking campaigns including segmentation and customer insight planning
  • Ensure the brand is maintained and protected within the scope of eCRM / email / SMS marketing
  • Drive traffic and conversions through EDM leads, to ensure that visitors from email marketing campaigns are maximised by creating effective user journeys that lead to conversions and satisfied customers
  • Use data and analytics to drive key decision making including reporting on email marketing traffic growth and performance

This is a brilliant opportunity for a eCRM Executive who is looking to join a well-recognised retailer.