Insight Manager

28 Nov 2016
26 Dec 2016
Industry Sector
Contract Type
Work Experience Level
Director, Manager
Agency-side or Client-side
Client Side
Job Role
Insight Manager

We at Purple Monkey Recruitment are delighted to be working with a Leading Specialist Online Retailer who are looking to recruit an Insight Manager to join their Marketing team.

As Insight Manager, you will lead the team of in-house and third party agency analysts and focus on enabling the business to self-serve access to insights. As part of your role you will also help to enable the business to harness the commercial value of customer knowledge.

Key Roles & Responsibilities:

  • Lead the Insights Team. Recruit, retain and develop talent.
  • Lead Key Analysis (Customer and Consumer)
  • Manage the strategy to enable the business to self-serve Insights
  • Manage the support service (Training, Coaching, Self-Service Solutions)
  • Keep pace with best practice and industry development: 
  • Provide support to and deputise for the Head of Insights on key projects
  • Develop segmentation, analytical models, customer profiles for the business
  • Be the Customer Analysis expert in the business
  • Maximise value to the business of third party agency platforms and resource

To be successful as Insight Manager you must have:

  • A curiosity for customer insights
  • A passion for the customer journey / experience  
  • A recent awareness of eCommerce Retail practice
  • Foundation understanding of Digital Analytics
  • A commitment to unlock customer knowledge
  • The ability to gather, understand and interpret data from sources to gain information and recommendations from the data
  • Excellent communication skills
  • Excellent stakeholder management skills
  • Excellent presentation skill of technical or statistical information to a variety of audiences

Required skills and experience:

  • Educated to degree level, or equivalent
  • Educated or experience in Applied Mathematics or Statistics
  • Experience in Customer Segmentation and / or Predictive Analytics
  • Experience using Google Analytics
  • Experience in data-driven marketing
  • Experience in an active commercial marketing department 
  • Experience with customer measure and metrics, lifetime value
  • Experience managing a team
  • Experience with commercial metrics and measures

This is a fantastic opportunity for a passionate and successful Insight Manager to join the team in this retail environment.

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