Trade Marketing Manager on and off trade - premium drinks
Our client is an innovative and premium focused drinks business that is rapidly expanding in the UK market. This dynamic, vibrant company offers great training and autonomy working with a superb team and high-quality products.
The role on offer is for a Trade Marketing Manager to develop, manage and deliver profitable marketing strategies to customers in both the On Trade and multiple grocery sectors.
To be a cross-channel expert and to translate brand plans into channel specific, deliverable marketing activity that will increase consumer demand for our brands.
You will spearhead all aspects of channel strategy. Negotiate Trade Marketing activity with customers and facilitate the flow of information between both sales and marketing to ensure brand and commercial objectives are achieved.
-Lead the development of trade marketing plans; with key internal stakeholders and managing key agency relationships.
-Develop, negotiate and agree activity with customers to ensure brand and commercial objectives (including those stated in the account plan) are achieved.
-Enhance the value of premium brands by giving targeted consumers the best opportunity to purchase.
-Implement Trade Marketing Activity and drive digital programs
-Monitor activity based on sales uplift, ROI, and specific objectives of each activity
-Manage the trade marketing promotional calendars & spend
-Manage projects, customer relationships and key channel marketing initiatives
Qualifications & Experience
• Graduate calibre
• FMCG/Drinks industry experience together with customer/trade marketing exposure
• Communication, planning, organisation, strong presentation skills
• Computer literate (Word, excel, outlook, PowerPoint)
• Digital experience
Please include a CV in Word format together with your salary expectations. All candidates meeting the requirement will be contacted within 2 weeks, sadly we are not always able to respond to all applicants but shall keep your details on file of future opportunities.
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