Major Players

Brand Communications Coordinator

Recruiter
Location
England, London
Salary
£27000.00 - £35000 per annum
Posted
24 Nov 2016
Closes
22 Dec 2016
Ref
90756
Marketing Disciplines
B2C
Industry Sector
Fashion
Contract Type
Contract
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
Content Manager

My client is a world-renowned fashion retail brand, recognised the world over, with a very strong brand identity. This role sits within a small UK marketing team, looking after the planning and execution of media strategy for the brand. The aim is to increase brand awareness and equity and ultimately market share.

The role involves:

  • Supporting the UK Brand Marketing Manager to deliver briefs to partner agencies and shape annual brand communication strategy for the UK market.
  • Execution of the UK media strategy.
  • Driving consumer engagement and increased brand affinity.
  • Define and execute the UK social media strategy for the brand, managing key agency partners and ensuring effective phasing of budget for paid social posts.
  • Providing feedback and insight to the manager on briefing for local strategies, assets and tools needed for the UK market.
  • Collaborate with the PR team to ensure alignment of key brand stories, brand positioning and overall strategy, across paid, earned and owned channels.
  • Collaborate with UK wholesale team to ensure alignment with their channels.
  • Some international travel may be involved in this role.

The ideal candidate:

  • 2-3 years of experience in fashion or retail in a similar role.
  • Experience of developing and executing all or a significant portion of a brand communication marketing strategy.
  • Development of social media strategy in a similar brand.

If you are interested in applying for this role, please send your CV through to me on raoul.rechnitz@majorplayers.co.uk or give me a call on 0207 845 7202.

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