Interim Head Of Marketing

Location
London
Salary
£300.00 per day
Posted
23 Nov 2016
Closes
21 Dec 2016
Ref
20522
Marketing Disciplines
Brand, Marketing
Contract Type
Contract
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Are you a pragmatic, autonomous retail marketer? Have you worked with multiple customer segments and understand the nuances of various customers within one business? If so, please read on.

This is a 12 month contract role covering maternity leave. You will ideally come from a retail/leisure/restaurant background and will understand when a brand fits in the market it is in and doesn't need to be turned into something it is not. You will understand the big picture and tailor marketing to suit your various audiences. This is a fast-paced business that will keep you on your toes at all times, and you must be able to cope with pressure and have the personality to keep the team positive and moving at pace.

You will be confident but not arrogant with an EQ as high as your IQ.

You will be responsible for:

  • Digital, media, CRM, App communications, PR, segmentation communications
  • Proposition development – tests / brand development / food & drink innovation
  • Store communications – pos / menus / tvs / music / promotions
  • Calendar, seasonal promotional activity, events
  • Guest research, insights, feedback and systems management
  • Concept development for brand around menus / service / new occasions / comfort
  • Value, pricing, promotional activity

Measure of success:

  • Covers growth and day part improvement
  • Test success
  • Awareness improvements

Positioning for role:

  • Hold and grow, not looking for someone to come into shake things up
  • Ability to work at pace, dynamic, lean, no bureaucratic
  • Team ethos
  • Good on process and commercially minded

** Please note that due to the high number of applicants we receive, we may not be able to respond to every application. If you don’t hear back from us within 3 days please assume that your application has been unsuccessful on this occasion. Please continue to visit our website and register for job alerts as new opportunities arise on a daily basis **

Apply for Interim Head Of Marketing

Already uploaded your CV? Sign in to apply instantly

All answers are required

Apply
}

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.