Hudson

Marketing Analytics Manager

Recruiter
Location
England, Surrey, Epsom
Salary
Benefits
Posted
22 Nov 2016
Closes
20 Dec 2016
Ref
UK747985
Marketing Disciplines
Analysis
Industry Sector
Insurance
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Responsibilities:

  • Building a central and consistent approach to reporting across markets
  • Campaign analysis and reporting to evaluate the success and impact of the different marketing campaigns (ROI)
  • Building customer segmentations
  • Implementing a test and learn culture to continually improve campaign activity across multiple channels
  • Translating customer data into actionable information for customer contact programmes
  • Generating actionable insights from the database and campaign results
  • Creating a 360 view of the customers
  • Input into campaign decision making through analysis
  • Coordinating and executing data processing requests from the marketing team
  • Maintaining customer information to ensure we adhere to data protection requirements
  • Introducing robust data controls to ensure we are compliant in market/industry requirements
  • Leading Analytics project/vendor management
  • Managing marketing campaign tools implementations and optimisation (Microsoft Dynamics)
  • Becoming a subject matter expert for customer data related projects, and share learnings with the team

Requirements:

  • Solid track record of manipulation of data using advanced excel
  • Knowledge of SAS /SQL would be an advantage
  • University educated
  • Experience in a corporate environment

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.

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