Head of Marketing

Location
Oxfordshire, East Hendred
Salary
Up to £60,000
Posted
21 Nov 2016
Closes
19 Dec 2016
Ref
976TVH
Marketing Disciplines
B2B, Digital / Online Marketing, Marketing
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

TVH Marketing Solutions are now seeking to recruit a Head of Marketing who will be responsible for building the right reputation of  our client globally.

The Head of Marketing will be required to understand the values and principles of our client, like what’s important to our clients and what makes them unique in their marketplace.

They will build a strategy for communicating that to our client’s target market, taking into account their footprint in Germany and the US, vs. their maturity in the UK.

As part of this, they will be responsible for supporting the new business team with a steady pipeline of high quality opportunities to help reach their commercial targets.

Skills and responsibilities…

Working with the CMO to develop the right messaging approach for Developing the reputation of our client globally.

  • Responsibilities:
  • Developing a communications plan for promoting those messages that spans channels that are important to our audience (e.g. content, web, social, events)
  • Overseeing the execution of that plan and managing the team to deliver it on-time and on-budget
  • Ensuring consistent brand presence across all of those channels
  • Skills:
  • Strong understanding of B2B marketing services and the key issues facing senior marketers
  • Strong grasp of B2B marketing strategy – not just channels and tactics
  • Leadership qualities – able to manage a small team directly, and marshal/motivate indirect resources to deliver against the objectives
  • Experience of running integrated marketing programmes, including digital, events, inside sales, data strategy, creative and content

Supporting new business pipeline generation.

  • Responsibilities:
  • Work with the new business team to ensure our client has a healthy pipeline of opportunities aligned to our annual targets
  • Understand our new business strategy, which is focused on acquiring just one or two new clients per year from a focused target account list, and how that affects the focus of demand generation activity
  • Support the Client Services team with developing new relationships in existing accounts, furthering our reach with new projects and business units
  • Own the marketing dashboard and review it monthly with the board, demonstrating the value that marketing is adding and the critical success factors for the future 
  • Skills:
  • Experience of running successful, integrated demand generation programmes for B2B services organisations
  • Ability to align sales and marketing objectives and ensure clear responsibilities and handovers
  • Responsibilities:
  • Work with the CMO to identify the core elements of our client’s proposition, and develop a communications plan for promoting them internally and externally
  • Work with the marketing team to develop consistent communications materials for each proposition
  • Skills:
  • Strong understanding of B2B marketing agency services

In return you will be offered the opportunity to work for once fo the movers and shakers and be able to have access to a competitive salary and benefits package.

To apply please contact TVH Marketing Solutions on 020 3002 8499 or email info@tvhmarketing.co.uk

Apply for Head of Marketing

Already uploaded your CV? Sign in to apply instantly

All answers are required

Apply
}

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 4MB


4000 characters left


By applying for a job listed on Only Marketing Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.