Marketing Manager - Exhibitions
Lloyd Recruitment Services has an exciting job opportunity for an experienced Marketing Manager who has proven skills and experience managing the marketing activities and projects for a portfolio of large scale events and exhibitions.
Duties and responsibilities will include:
- Development of marketing concepts, targets, strategies and marketing mix (channels) including features
- Coordinate and ensure the 360° communications plan is implemented, monitor KPI’s and drafts reports for line management, controls marketing budget
- Being charge of the promotion of marketing objectives and developing industry knowledge: the planning, controlling and realization of all marketing activities and (if applicable) make sure the whole marketing team gets there: mentor, train, coach etc.
- Managing data development, all statistical analysis, conferences management, registration, side events, ...and of the branding of the shows
- Controlling of the marketing budget and schedule
- Manage Agencies (including PR), Associations, Sector organizations, Media partners, Customers (exhibitors & visitors), Speakers and Consultants
- Perform constantly above set objectives (visitors, exhibitors, conference attendees, keynote speakers)
- Increase visitor numbers by 20% year on year
- Identify and meet key stakeholders in the market including key media partners, associations and accounts
- Present a first formal SWOT action plan on events served
Skills and experience required for the job:
- Proven experience working in a similar Marketing Manager role - at least 2/3 years in marketing, among which 2years in events marketing ideally exhibitions or large scale conferences
- Big picture thinking, adaptability, resilience, excellent coaching, communication, presentation and organisational skills
- Natural authority, experience in leading people, excellent capacity to interact with all levels
- Excellent communication skills both verbally and written
Unfortunately due to the high volume of applications received by Lloyd Recruitment Services, we are only able to contact shortlisted candidates.