Head of Marketing
My client is a renowned service driven organisation who is looking for the successful candidate to lead the development and delivery of the marketing strategy and online customer experience. They are currently undergoing a 3 year digital transformation programme and have set ambitious targets for continued growth and the development of their customer offering.
They are now seeking a commercial leader to take a major role in their strategic growth & digital transformation programme. This is a fantastic opportunity for a candidate with proven leadership skills, a digital vision combined with a traditional marketing background.
Reporting into the board and playing a key part of the senior management team this an exciting opportunity to shape and lead the existing team into a new era for the business.
·Responsible for developing and delivering the digital marketing strategy in support of business plan objectives.
·Work with internal stakeholders to develop and deliver segmented campaigns that maximise the levels of acquisition, migration and retention of members.
·Ensure that multi-channel marketing campaigns provide integrated user journeys and are fully optimised for campaign conversion
·Use digital analytics and other modelling tools to drive strategy, business reporting and to determine ROI
·Lead the strategy and management of brand, service and demand-led engagement through email and social media channels across the business with key audiences
·Ensure all members of the Marketing Team have clearly defined objectives, targets and personal development programmes
·Substantial experience of leading a digital marketing function and ideally a digital transformation programme including developing web, mobile, email and social media channel engagement
·Successful experience of leading on the development and delivery of propositions and campaigns for growth and retention
·Demonstrable of managing a team and developing individuals with the team
·Ideally from a B2B service background or membership lead organisation (not essential if you have proven experience of improvement and transformation)
·Complex stakeholder management
·Passion to inspire, Gravitas to influence
Process: Final shortlist being drawn on 24th November, with face to face interviews on 5th December
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.