Marketing & BD Manager - Bishop's Stortford
This dynamic regional accountancy firm is looking for a Marketing & BD Manager who will manage day-to-day marketing activities with a focus on new business and supporting the Business Development Managers to achieve their goals.
The role holder will be based in the firm's Bishop's Stortford office and will have responsibility for six members of staff. The role requires the job holder to be a generalist marketing manager who has been exposed to business development as you must ensure that the department is aligned to the needs of the Business Development Manager, in particular, cross selling and targeting. You will be proactively involved in projects to help devise and implement the most appropriate tactical and strategic marketing programmes, maximising the benefits of each available channel and resulting in a quantifiable increase in new business. The Marketing & BD Manger will be responsible for assisting with marketing research, customer insight and competitor analysis; overseeing all strategic and tactical campaigns monitoring and evaluating their success; developing a central library of targeting material and a central pitch library and ensure that they are kept up-to-date; apportioning and monitoring budgets; and making recommendations on ROI.
The successful candidate will be a graduate with a marketing qualification and extensive experience working in a similar role in a professional services environment, ideally within an accountancy practice. Robust, confident, persuasive, articulate and able to communicate with all levels externally and internally, the Marketing & BD Manager will possess well developed presentation skills and proven writing skills in brochure copy, web content, advertising, direct mail and media relations.
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